Refreshing is just the word for this new brand coming from Italy. The Paoloni Group– one of the 20 most important brands for men’s fashion in Italy – bets on young people and their creativity by launching a new brand – MSGM. Via Cool Hunter.

For its new collections S/S 2010, the Paoloni Group launches a new brand – MSGM. This launch is driven by a two-fold awareness. The creative soul of this brand, its distribution and administrative management are all Italian, and entrusted to young people aged less than 35. MSGM collection will be high-end, yet with highly competitive prices, in order to change the deeply rooted idea that Made in Italy products are more expensive than others. The opposite is true – top quality and affordable prices are just two of MSGM’s prerequisites! Sounds like a high end H & M to me! i really like what i’m seeing and if they launch an online store, i will let you guys,my great readers,know.

Mens

Womens